Amazon's Fire TV lineup is back on sale for Prime Day 2025, and this year’s discounts bring prices that are even better than the Spring Sale’s.
For anyone looking to either upgrade their streaming set-up or grab a budget-friendly stick for a second TV, there’s something here for every kind of viewer amongst the newest models.
The biggest highlight among this set of Prime Day deals is the Fire TV Stick 4K Max, which is now available for $34.99, a solid 42% drop from its usual $59.99 price tag.
This version is Amazon’s most advanced streaming stick yet, boasting Wi-Fi 6E support, extra onboard storage, and access to the exclusive Fire TV Ambient Experience, which can turn your screen into a rotating gallery of fine art with a simple voice command or button press.
Like its predecessors, the 4K Max can stream from all major apps like Netflix, Disney+, Prime Video, Paramount+, Hulu, and HBO Max, all in ultra-sharp 4K resolution.
For those wanting to catch up on Squid Game Season 3 and Dexter: Resurrection, or see James Gunn’s 2025 Superman movie when it eventually gets a home release in the highest quality possible, this is the streaming stick for you.
And for gamers, there’s Xbox Cloud Gaming support built-in through the Game Pass Ultimate app, allowing you to stream console-and-PC-quality games without needing extra hardware.
If Game Pass’ added subscription cost is too much, there’s also Amazon Luna, the retailer’s dedicated cloud-based game service where you can stream and play games (like Death Stranding, Fortnite, and Resident Evil 2) for absolutely free, since it’s part of the Prime Gaming element of your Amazon Prime subscription.
You can also purchase other streamable games directly. However, as long as Prime members have one of Amazon Luna’s compatible controllers, streaming games through your new Fire Stick won’t cost you any extra.
If you don’t have any of those, though, Amazon also has the Official Luna Wireless Controller on sale for only $39.99.
Also marked down are other versions of the Fire Stick, with the standard Fire TV Stick 4K available at $24.99 (50% off), and the Fire TV Stick HD going for just $17.99, nearly half off its usual price. These are great alternatives for those not ready to splurge or who don't need the latest specs.
If you want a bit more power and hands-free Alexa control, the Fire TV Cube is also discounted to $89.99 (down from $139.99). It’s essentially a Fire Stick with enhanced smart features, built-in speakers, and expanded port options.
With it, you can command Alexa to switch between shows, movies, and devices without having to get off your comfortable sofa to grab the remote.
For Prime Day shoppers across the pond, Amazon UK has slashed the prices of the Fire Stick range over there as well:
