Amazon Prime Day 2025 - the biggest sale event of the year outside of Black Friday - has officially commenced. New for this year, Amazon has elected to extend the sale to 4 days, running from July 8 to July 11. The majority of the deals are expected to go live on the first two days (July 8 and July 9), however I wouldn't be surprised if Amazon has a few surprises up its sleeve to keep the sale chugging along for the last two days. From past experience, I expect the vast majority of deals to expire promptly at midnight on July 11, so don't hesitate.
Outside of Black Friday, this is easily the best time of year to score the best deals on TVs, gaming PCs and laptops, Apple AirPods and iPads, headphones, toys, and more. Keep in mind that many of these deals are reserved exclusively for Amazon Prime members. If you're not a current member, you may be eligible for a 30-day free trial. If you don't want to commit to a full year of membership, Amazon offers a one-month plan for $14.99. I've picked out the best deals I'd buy for myself, and I'll keep updating this article as new and better deals roll in.
The 10 Best Prime Day Deals Right Now:
- PlayStation 5 Slim Disc Console (Used: Like New) $317.86
- Apple AirPods Pro for $149
- Apple AirPods 4 with Noise Canceling for $119
- Apple AirPods 4 without Noise Canceling for $89
- Samsung 990 Evo Plus 2TB SSD for $119.99
- Meta Quest 3S 128GB VR Headset for $249.99
- Meta Quest 3S 256GB with Batman Game for $329.99
- Apple Watch Series 10 for $279.99
- Apple iPad Mini (Newest) for $379.99
- Apple iPad Air 11" (Newest) for $479.99
Prime Day Freebies
This is a rare opportunity for Prime members to sign up for extended trials to Audible, Kindle, Amazon Music, and more without paying a penny. If you're not a Prime member, here's a little tip: sign up for a single month of Prime for $14.99 and then opt into these offers. "As long as you were a Prime member when signing up for the Audible (or other) offer, your Prime trial will continue until the 3 (or however many) months are over." That's taken straight from an Amazon rep.
Prime Day Apple Deals
Without question Apple products are the hottest selling electronics year in and year out for Prime Day. This year should be no different, because several products have dropped to the lowest prices ever. That includes big markdowns on the Apple AirPods Pro 2, the current Apple Watch Series 10, and the latest Apple iPads that were released earlier this year. These discounts are so deep that I don't expect they'll go significantly lower, if at all, for Black Friday.
Prime Day Consoles and Gaming Hardware
Past experience has taught me that Prime Day deals on gaming hardware are few and far between. In terms of deal quantity, it isn't anything like Black Friday. However, what deals that are available are usually quite good. For 2025, the Meta Quest 3S VR headset looks to be the hot ticket, with $50-$70 discounts depending on which model you get. Handheld gaming PCs are getting more popular as well, especially with gaming PC prices skyrocketing, so now is a good time to pick up a sweet deal on a brand new Lenovo Legion Go for your gaming needs.
Prime Day SSD Deals
The SSD landscape has changed drastically over the past year. PCIe 5 SSDs have broken onto the scene in a big way in 2025, and there are massively faster drives you can get that will no longer cost you an arm and a leg. For example, Samsung is offering a killer deal on its new 9100 Pro PCIe 5 model, which boasts blazing speeds of up to 14,000MB/s; for the first time, you can pick up a 4TB stick for under $400. Of course this also pushes down prices on the older PCIe 4 SSDs, which are in no way obsolete and are still the best expansion options for your PlayStation 5 console or gaming PC.
Prime Day Video Game Deals
Summer is generally the slowest time of year for game releases. On the flip side, that means summer is also a perfect opportunity to pick up some classics you've been eyeing, especially with so many sales going on like Amazon Prime Day, the Steam Summer Sale, and the PlayStation Days of Play event. This way you'll get to enjoy catching up on worthy games until the next big releases that will come along during the holiday season. Although Prime Day might not be a mecca for gaming hardware, there are plenty of deals to be found on video game software. If you need help deciding, you can check out all of the games we've reviewed in the past year and start from there.
Buy 2 4K UHD Blu-rays, Get 1 Free for Prime Day
Amazon is kicking off a new offer on a wide selection of 4K Blu-ray movies: the 3 for 2 sale is live right now and will probably run through the entirety of the Prime Day sale event. Pick up brand-new releases like Warfare in 4K, the Jaws 50th Anniversary Edition, and exclusive steelbooks for recent standouts like Longlegs.
Buy 2 Books, Get 1 Free for Prime Day
Amazon's 4K Blu-ray sale might be great, but you don't want to sleep on the equally strong buy two, get one free book sale either. The huge list of eligible books include popular titles, box sets, and even some manga. If you've been looking forward to Prime Day to stock your bookshelf with some awesome reads, now is the perfect time to do so.
Prime Day TV Deals
Black Friday is the best time of year to find a great deal on a new TV, but it's certainly not the only time of year. Summer isn't usually the hottest season for watching major sporting events, but there's a plethora of content in new TV series, movies, and shows to watch every day with so many inexpensive streaming services to choose from, and it would be nice to enjoy all of it on a quality TV set. If you've got the budget, you can splurge on a fancy LG OLED TV with the best image quality money can buy. If you don't, the Roku Plus offers 80% of the experience for 30% of the cost.
Prime Day Prebuilt Gaming PC Deals
Prices on prebuilt gaming PCs have been dropping recently thanks to a better supply of incoming Nvidia GPUs. You'll still have to pay way above retail price to get a standalone graphics card for a DIY build, however it seems like system builders are getting them in more regularly. Not only are the prices lower than earlier this year, but ship dates are now only a few days to a few weeks out instead of months. If you've been looking for an opportunity to upgrade to a new gaming PC that can run games comfortably at 4K resolution, Prime Day certainly has no shortage of deals on powerful prebuilts.
Prime Day Gaming Laptop Deals
It has taken months, but the new 2025 laptops equipped with Nvidia's latest Blackwell GPUs are finally coming down to a reasonable price point. For Prime Day, Amazon has dropped the prices on several powerful laptops featuring the new RTX 5060, 5070, and 5080 GPUs. Depending on what you get, these gaming laptops are actually powerful enough to compete with desktop gaming PC builds. Gaming at high resolutions like QHD or even 4K - even with ray tracing - is a possibility.
Prime Day Headphone Deals
Don't shortchange yourself with any old can. For Prime Day, treat yourself to a quality pair of headphones that offer genuinely practical features like active noise cancellation, comfortable ergonomics, or, if you prefer earbuds, something with truly wireless connectivity. There are plenty of brands on sale for the next four days, including the best headphones and earbuds from Bose, Apple, Sony, and Beats. And yes, although there are options that can cost north of $300, there are also several great audio solutions for well under $100.
More Random Prime Day Finds
Amazon Prime Day FAQs
Do You Need to Be a Prime Member to Shop Amazon Prime Day Deals?
The short answer is yes, you need an Amazon Prime Membership to take full advantage of Amazon's Prime Day deals. If you're a new subscriber, you can try the service free for 30 days and cancel your membership as soon as you're done. If you aren't a Prime Member, there will still be deals on Amazon available to you as not every deal on the site will be connected to the Prime Day event. You will also be able to shop various sales going on outside of Amazon.
How Do You Know If a Prime Day Deal Is Actually Good?
There are a lot of deals happening during Prime Day and not all of them are necessarily good. If you're wondering if a discount is actually a good price, you can check specific products and urls via the free Amazon price tracker CamelCamelCamel. This website tracks historic pricing information for every product on Amazon and you can quickly check if the current price is low enough to be considered an overall good deal. It's one of those expert Prime Day tips that can help you feel good about making a purchase.
Are There Any Good Sales After Prime Day 2024?
There are actually a few upcoming sales events happening after Prime Day ends. The next major sale you can expect to find great discounts on is Labor Day sales, which will start cropping up near the end of August and into actual Labor Day, which lands on September 1. Following that sale, you can expect Amazon to continue the tradition of its Fall Prime Day, which usually takes place sometime in the middle of October. Other retailers will offer competing Fall sales before Black Friday season starts in November.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself.
